init (short for "initialization") is the program on Linux and a function in various programming languages that spawns all other processes. Figuratively, InitMarketing can spawn all marketing processes for its customers.

Founded in 2008, InitMarketing is the first provider of world-wide Open Source marketing services to Open Source vendors, contributors, investors and associations.

With its broad skill set, the InitMarketing team is able to provide the full range of services, such as go-to-market strategy definition, community building, event management, media campaign execution, and more Open Source marketing services.